Have you noticed that your search impressions may be steady, but your organic traffic is falling off a cliff? If you have, the good news is, you’re not alone. This is what we call the Impression-Click Paradox, one of the first and most painful symptoms of the AI-revolution we’re currently
Google has officially redrawn the map. With the launch of AI Mode powered by Gemini 2.5, Search is no longer a list of links or even a helpful summary. It’s a highly personalised digital assistant that is designed to be fine-tuned to each user’s habits, preferences, schedule, and even their
Google is testing Google AI Mode, a new search experience powered by Gemini 2.0, designed to answer user queries directly within search results rather than just serving up a list of blue links. This shift is redefining AI and SEO, changing how marketers optimize content for search visibility. What does
A recent medical data breach should serve as an alert for any professionals involved in healthcare marketing or working within a healthcare marketing agency. Data security and HIPAA guidelines are no longer just a legal concern—they are essential for maintaining patient trust and avoiding costly fines. In a widespread contravention,
Performance Max (PMax) campaigns have transformed paid media, offering full automation across Google’s and Microsoft’s networks. But while PMax is positioned as a game-changer in digital advertising, it has limitations—particularly when it comes to acquiring new customers. As Adele Todd, Head of Paid Media at Somebody Digital, explains: “PMax
While expanding into international markets presents businesses with exciting growth opportunities, it also introduces complexities such as cultural differences, shifting buyer expectations, regulatory challenges, and heightened competition. Without a structured ABM strategy, businesses risk ineffective marketing, misallocated resources, and limited success in their new markets. Working with a multilingual
A recent TikTok video has sparked a lively debate within the digital marketing community about whether Chat GPT and Microsoft’s Bing could disrupt Google’s long-held supremacy in search and advertising. The video claims that users are increasingly opting for Chat GPT over Google and suggests that businesses must pivot to
Redesigning a website is a major undertaking. Whether for a new brand identity, technical updates, or performance goals, businesses often face the dilemma of iterating on their existing site or starting afresh. While launching a brand-new website may seem like an exciting opportunity for a complete overhaul, the practical and
Paid media is the darling of digital marketers everywhere, and it’s easy to understand why. The math is simple: pay money, get results. If only it were actually that simple. Did you know that only 3% of ad clicks convert, potentially wasting up to 97% of paid media budgets? In
Decision Makers Don’t Need More Data. They Need Better Data. Better digital marketing KPIs begin by changing the way agencies and marketers report on their daily activities. For many board members and C-suite leaders, the marketing team’s effectiveness must be consistently demonstrated. In other words, they need to see that
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